---
title: Localized BrandNews Vodcast - Featuring Self Esteem Brands
description: "A Conversation with Self Esteem Brands.\n\nIn this vodcast episode, we'll explore the meaning of localized marketing and how Self Esteem Brands, and their franchise brands including Anytime Fitness, achieve balance and brand consistency without compromising the localized community feel that powers each of their locations.\n\n\"As a franchise brand, it's all about that right balance between maintaining brand consistency and increasing brand awareness while not compromising that localized feel that powers each one of our franchise locations.\"\n- Kristen Pechacek\n\n<!-- Facebook Pixel Code -->\n<script>\n  !function(f,b,e,v,n,t,s)\n  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n  n.callMethod.apply(n,arguments):n.queue.push(arguments)};\n  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n  n.queue=[];t=b.createElement(e);t.async=!0;\n  t.src=v;s=b.getElementsByTagName(e)[0];\n  s.parentNode.insertBefore(t,s)}(window, document,'script',\n  'https://connect.facebook.net/en_US/fbevents.js');\n  fbq('init', '403970720436481');\n  fbq('track', 'PageView');\n</script>\n<noscript><img height=\"1\" width=\"1\" style=\"display:none\"\n  src=\"https://www.facebook.com/tr?id=403970720436481&ev=PageView&noscript=1\"\n/></noscript>\n<!-- End Facebook Pixel Code -->"
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---

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# Localized BrandNews Vodcast - Featuring Self Esteem Brands

Posted by [Annisa Teich](https://live.localogy.com/author/annisa-teich) on 6/3/20 5:53 PM

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##### A Conversation with Self Esteem Brands.

In this vodcast episode, we'll explore the meaning of localized marketing and how Self Esteem Brands, and their franchise brands including Anytime Fitness, achieve balance and brand consistency without compromising the localized community feel that powers each of their locations.

##### "As a franchise brand, it's all about that right balance between maintaining brand consistency and increasing brand awareness while not compromising that localized feel that powers each one of our franchise locations."

##### - Kristen Pechacek

 

 Topics: [Localized Brand News](https://live.localogy.com/tag/localized-brand-news), [Video](https://live.localogy.com/tag/video)

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