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Localogy Insider: Evocalize-Democratizing SMB Marketing

Written by Annisa Teich | 3/15/21 6:15 PM


Democratizing SMB Marketing: A Conversation with Evocalize 

Evocalize wants to evoke advanced marketing for SMBs. Pioneering the art of "collaborative marketing," it's all about empowering teams to tap into a common framework to execute campaigns across channels like Facebook and Google. Achieve this by tapping into existing systems such as CRM and other common operational software. And in a post-cookie world, first-party data becomes king. Federating decentralized data among SMBs -- or multi-location-brand franchisees -- will be the name of the game. 

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