--- title: "Localogy Leaders: Featuring GPO Founder and CEO Brian Rutledge and Advisor John South" description: Join GPO's Founder and CEO Brian Rutledge and Advisor John South as they explore the state of search marketing and how the evolution of the market has changed their business direction and how they think about growth.  image: https://live.localogy.com/hubfs/4-41.png --- [![Localogy](https://live.localogy.com/hubfs/The_LSA_January2020/Image/Asset-3.svg)](https://www.localogy.com/) - [Membership](https://www.localogy.com/membership/) - [Membership Details](https://www.localogy.com/membership/) - [Pro Login](https://www.localogy.com/login/) - [Insights](https://www.localogy.com/insider/) - [Localogy Insider](https://www.localogy.com/insider/) - [Research](https://www.localogy.com/smb-research/) - [Webinars](https://www.localogy.com/research-resources/webinars/) - [Podcast](https://www.localogy.com/research-resources/podcasts/) - [Events](https://www.localogy.com/event/) - [L26](https://resource.localogy.com/localogy-2026-home1) - [Street Fight Live](https://streetfightlive.com) - [About Us](https://www.localogy.com/about-us/) - [Cart](https://www.localogy.com/cart/) [![Localogy Live - WEB + EMAIL BANNERS](https://live.localogy.com/hs-fs/hubfs/Localogy%20Live%20-%20WEB%20+%20EMAIL%20BANNERS.png?width=4000&height=1000&name=Localogy%20Live%20-%20WEB%20+%20EMAIL%20BANNERS.png "Localogy Live - WEB + EMAIL BANNERS")](https://live.localogy.com/) # Localogy Leaders: Featuring GPO Founder and CEO Brian Rutledge and Advisor John South Posted by [Annisa Teich](https://live.localogy.com/author/annisa-teich) on 6/10/20 5:55 PM ![Annisa Teich](https://live.localogy.com/hubfs/Headshot%20cropped.jpg) Find me on: [LinkedIn](https://www.linkedin.com/in/annisateich/) - [Tweet](https://twitter.com/share)  ![Localogy Live EMAIL + BLOG GRAPHIC (3)-2](https://live.localogy.com/hs-fs/hubfs/Localogy%20Live%20EMAIL%20+%20BLOG%20GRAPHIC%20(3)-2.png?width=445&name=Localogy%20Live%20EMAIL%20+%20BLOG%20GRAPHIC%20(3)-2.png) > ##### "Being nimble and being able to adapt our software in the moment is a really big deal."  > > ##### ***- Brian Rutledge*** Join GPO's Founder and CEO Brian Rutledge and Advisor John South as they explore the state of search marketing and how the evolution of the market has changed their business direction and the way they think about growth.  **ABOUT GPO:** GPO is a search technology and consulting company that focuses on connecting enterprise brands with consumers by driving clicks, calls, and retail visits. Topics: [Localogy Leaders](https://live.localogy.com/tag/localogy-leaders), [Video](https://live.localogy.com/tag/video) ### Complete the Form Below to Watch Now! [![See All Episodes](https://no-cache.hubspot.com/cta/default/5633517/44d1c97f-2d67-432c-9dc7-b62dffdf775d.png)](https://cta-redirect.hubspot.com/cta/redirect/5633517/44d1c97f-2d67-432c-9dc7-b62dffdf775d) ![loclogy](https://live.localogy.com/hubfs/The_LSA_January2020/Image/Asset-4.svg) 901 Wilshire Drive, Suite 485 Troy, MI 48084 248.244.6200 / 800.841.0639 [talk@localogy.com](mailto:talk@localogy.com) [www.localogy.com](https://www.localogy.com) - [Membership](https://www.localogy.com/membership/) - [Membership Details](https://www.localogy.com/membership/) - [Pro Login](https://www.localogy.com/login/) - [Insights](https://www.localogy.com/blog/) - [Localogy Insider](https://www.localogy.com/insider/) - [Research](https://www.localogy.com/smb-research/) - [Webinars](https://www.localogy.com/research-resources/webinars/) - [Podcast](https://www.localogy.com/research-resources/podcasts/) - [Resources](https://www.localogy.com/research-resources/) - [PYP: Resources](https://www.localogy.com/pyp-resources/) - [Events](https://www.localogy.com/event/) - [L26](https://resource.localogy.com/localogy-2026-home1) - [Street Fight Live](https://streetfightlive.com) - [About Us](http://www.localogy.com/about-us/) - [Board](https://www.localogy.com/about-us/board-of-directors/) - [Bylaws](https://www.localogy.com/about-us/bylaws/) - [Contact Us](https://www.localogy.com/about-us/contact-us/) Copyright © 2026 Localogy d/b/a Local Search Association All rights reserved. View our Privacy Policy and Terms of Use. [Facebook-f](https://www.facebook.com/thinklocalogy) [Twitter](https://twitter.com/think_localogy) [Linkedin-in](https://www.linkedin.com/company/local-search-association?trk=hb_tab_compy_id_2180943) [Youtube](https://www.youtube.com/user/LocalSearchAssn) [Instagram](https://www.instagram.com/think_localogy/)