Print publishers have had a roller coaster ride over the past two decades as digital transformation bears down on them.
The name of the game is adaptation, while privacy reform over the past five years has brought revived advantages for publishers – including the elevated value of first-party data and contextual ad targeting.
Gannett is one company that checks all of these boxes, and we talk to its prolific chief revenue officer Kevin Gentzel to find out how on the latest episode of Localogy Leaders.
