--- title: "Localogy Leaders: Featuring Kevin Jasper of Hibu" description: Localogy Leaders presents Kevin Jasper, CEO of Hibu to discuss how you transform a legacy advertising and publishing business for a digital and mobile-first world. image: https://live.localogy.com/hubfs/Hibu%20-%20on-demand.png --- [![Localogy](https://live.localogy.com/hubfs/The_LSA_January2020/Image/Asset-3.svg)](https://www.localogy.com/) - [Membership](https://www.localogy.com/membership/) - [Membership Details](https://www.localogy.com/membership/) - [Pro Login](https://www.localogy.com/login/) - [Insights](https://www.localogy.com/insider/) - [Localogy Insider](https://www.localogy.com/insider/) - [Research](https://www.localogy.com/smb-research/) - [Webinars](https://www.localogy.com/research-resources/webinars/) - [Podcast](https://www.localogy.com/research-resources/podcasts/) - [Events](https://www.localogy.com/event/) - [L26](https://resource.localogy.com/localogy-2026-home1) - [Street Fight Live](https://streetfightlive.com) - [About Us](https://www.localogy.com/about-us/) - [Cart](https://www.localogy.com/cart/) [![Localogy Live - WEB + EMAIL BANNERS-1](https://live.localogy.com/hs-fs/hubfs/Localogy%20Live%20-%20WEB%20+%20EMAIL%20BANNERS-1.png?width=2000&height=500&name=Localogy%20Live%20-%20WEB%20+%20EMAIL%20BANNERS-1.png "Localogy Live - WEB + EMAIL BANNERS-1")](https://live.localogy.com/) # Localogy Leaders: Featuring Kevin Jasper of Hibu Posted by [Annisa Teich](https://live.localogy.com/author/annisa-teich) on 10/8/21 11:36 AM ![Annisa Teich](https://live.localogy.com/hubfs/Headshot%20cropped.jpg) Find me on: [LinkedIn](https://www.linkedin.com/in/annisateich/) - [Tweet](https://twitter.com/share) ![Hibu - on-demand](https://live.localogy.com/hs-fs/hubfs/Hibu%20-%20on-demand.png?width=444&name=Hibu%20-%20on-demand.png) How do you transform a legacy advertising and publishing business for a digital and mobile-first world? Few have succeeded in navigating organizations through these waters, but Hibu CEO Kevin Jasper is one of them. According to Jasper, it's all about modeling out where the world will be in 5 years then skate to where the puck is going. How is this done from product, organizational and leadership perspectives? Jasper breaks it down in the latest episode of Localogy Leaders. Topics: [Localogy Leaders](https://live.localogy.com/tag/localogy-leaders), [Video](https://live.localogy.com/tag/video) ### Complete the Form Below to Watch! [![See All Episodes](https://no-cache.hubspot.com/cta/default/5633517/44d1c97f-2d67-432c-9dc7-b62dffdf775d.png)](https://cta-redirect.hubspot.com/cta/redirect/5633517/44d1c97f-2d67-432c-9dc7-b62dffdf775d) ![loclogy](https://live.localogy.com/hubfs/The_LSA_January2020/Image/Asset-4.svg) 901 Wilshire Drive, Suite 485 Troy, MI 48084 248.244.6200 / 800.841.0639 [talk@localogy.com](mailto:talk@localogy.com) [www.localogy.com](https://www.localogy.com) - [Membership](https://www.localogy.com/membership/) - [Membership Details](https://www.localogy.com/membership/) - [Pro Login](https://www.localogy.com/login/) - [Insights](https://www.localogy.com/blog/) - [Localogy Insider](https://www.localogy.com/insider/) - [Research](https://www.localogy.com/smb-research/) - [Webinars](https://www.localogy.com/research-resources/webinars/) - [Podcast](https://www.localogy.com/research-resources/podcasts/) - [Resources](https://www.localogy.com/research-resources/) - [PYP: Resources](https://www.localogy.com/pyp-resources/) - [Events](https://www.localogy.com/event/) - [L26](https://resource.localogy.com/localogy-2026-home1) - [Street Fight Live](https://streetfightlive.com) - [About Us](http://www.localogy.com/about-us/) - [Board](https://www.localogy.com/about-us/board-of-directors/) - [Bylaws](https://www.localogy.com/about-us/bylaws/) - [Contact Us](https://www.localogy.com/about-us/contact-us/) Copyright © 2026 Localogy d/b/a Local Search Association All rights reserved. View our Privacy Policy and Terms of Use. [Facebook-f](https://www.facebook.com/thinklocalogy) [Twitter](https://twitter.com/think_localogy) [Linkedin-in](https://www.linkedin.com/company/local-search-association?trk=hb_tab_compy_id_2180943) [Youtube](https://www.youtube.com/user/LocalSearchAssn) [Instagram](https://www.instagram.com/think_localogy/)