--- title: Localogy Insider: Fireside with Howard Lerman, CEO of Yext description: "Join Localogy with a special interview with Yext Cofounder & CEO, Howard Lerman, to learn about the next big thing in search for SMB: direct answers. When a local business powers their website with Yext Answers, they can understand complex questions in natural language and return direct answers -- and those answers can include custom calls to action to grow their business." image: https://live.localogy.com/hubfs/Localogy%20Insiders%20Featured%20image%20%20(3).png --- [![Localogy](https://live.localogy.com/hubfs/The_LSA_January2020/Image/Asset-3.svg)](https://www.localogy.com/) - [Membership](https://www.localogy.com/membership/) - [Membership Details](https://www.localogy.com/membership/) - [Pro Login](https://www.localogy.com/login/) - [Insights](https://www.localogy.com/insider/) - [Localogy Insider](https://www.localogy.com/insider/) - [Research](https://www.localogy.com/smb-research/) - [Webinars](https://www.localogy.com/research-resources/webinars/) - [Podcast](https://www.localogy.com/research-resources/podcasts/) - [Events](https://www.localogy.com/event/) - [L26](https://resource.localogy.com/localogy-2026-home1) - [Street Fight Live](https://streetfightlive.com) - [About Us](https://www.localogy.com/about-us/) - [Cart](https://www.localogy.com/cart/) [![Localogy Live - WEB + EMAIL BANNERS](https://live.localogy.com/hs-fs/hubfs/Localogy%20Live%20-%20WEB%20+%20EMAIL%20BANNERS.png?width=4000&height=1000&name=Localogy%20Live%20-%20WEB%20+%20EMAIL%20BANNERS.png "Localogy Live - WEB + EMAIL BANNERS")](https://live.localogy.com/) # Localogy Insider: Fireside with Howard Lerman, CEO of Yext Posted by [Annisa Teich](https://live.localogy.com/author/annisa-teich) on 1/15/21 12:19 PM ![Annisa Teich](https://live.localogy.com/hubfs/Headshot%20cropped.jpg) Find me on: [LinkedIn](https://www.linkedin.com/in/annisateich/) - [Tweet](https://twitter.com/share) ![Week of 1.25.21 - Facebook-1](https://live.localogy.com/hs-fs/hubfs/Week%20of%201.25.21%20-%20Facebook-1.png?width=444&name=Week%20of%201.25.21%20-%20Facebook-1.png) ##### ***"When websites keep failing you and failing you over and over again, you learn to just start your customer journey on Google."***   Local businesses need a modern search experience if they want to compete with other local businesses -- as well as big brands happy to steal their customers away.  People are online more than ever, asking new and different questions about local businesses every day -- and they expect accurate, up-to-date answers. But far too often those questions are left unanswered because of an outdated or entirely absent search experience.   Join Localogy for a special interview with Yext Cofounder & CEO, Howard Lerman, to learn about the next big thing in search for SMB: direct answers. When a local business powers their website with Yext Answers, they can understand complex questions in natural language and return direct answers.   **ABOUT HOWARD LERMAN:** Howard Lerman founded Yext in 2006 on the principle that the ultimate authority on a business should be the business itself. Since then Howard has developed Yext into an innovative, global brand that can live up to that principle. *\*By submitting this form, you agree to receive communications from Localogy and it's guest YEXT. You can unsubscribe at any time. 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