"When websites keep failing you and failing you over and over again, you learn to just start your customer journey on Google."
Local businesses need a modern search experience if they want to compete with other local businesses -- as well as big brands happy to steal their customers away. People are online more than ever, asking new and different questions about local businesses every day -- and they expect accurate, up-to-date answers. But far too often those questions are left unanswered because of an outdated or entirely absent search experience.
Join Localogy for a special interview with Yext Cofounder & CEO, Howard Lerman, to learn about the next big thing in search for SMB: direct answers. When a local business powers their website with Yext Answers, they can understand complex questions in natural language and return direct answers.
ABOUT HOWARD LERMAN:
Howard Lerman founded Yext in 2006 on the principle that the ultimate authority on a business should be the business itself. Since then Howard has developed Yext into an innovative, global brand that can live up to that principle.